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Archive for the ‘Conservation’ Category

The Duke Lemur Center adopts green printing

Friday, June 12th, 2009

The Lemur Center at Duke University is a little known jewel in the Triangle. Established in 1966, the center is the world’s largest sanctuary for rare and endangered prosimian primates, including the smallest primate ever discovered. The center occupies 85 acres in Durham’s Duke Forest, and according to their website, houses roughly 250 animals, including 233 lemurs encompassing 15 species, along with lorises from India and Southeast Asia and bushbabies from Africa. The Center does not engage in any invasive or harmful testing of the animals, and focuses primarily on behavioral studies in hopes of preserving these unique creatures.

The Lemur Center’s stated mission is “to promote research and understanding of prosimians and their natural habitat as a means of advancing the frontiers of knowledge, to contribute to the educational development of future leaders in international scholarship and conservation and to enhance the human condition by stimulating intellectual growth and sustaining global biodiversity.”

Marketing Director Lari Hatley is committed to conservation of the species, and also the planet upon which they live, and therefore has made it a priority to produce all of their printed material, from brochures to newsletters, on 100% post-consumer recycled paper. To make sure the Center was getting the most eco-friendly printing, Lari got in touch with the original green printer in Raleigh, NC. We use only soy inks and water-miscible, low VOC chemistry in production. The graphics were freshened up by Raleigh designer Heath Murray.

Barefoot Press was proud to have been contracted to produce the monument signage at the facility as well. These signs are made from locally harvested pine and recycled aluminum, and for a long, fade-free life, were lettered using outdoor vinyl cut on our plotter and applied by hand.

To protect the animals, the center is open to the public by appointment only. More information on the facility and how to book a tour is available on the facility’s website.

Happy Earth Day!

Wednesday, April 22nd, 2009

Remember to do something nice for mother earth today. :)

Soft toilet paper is dispensing old-growth forests.

Thursday, February 26th, 2009

The New York Times today reported in their Environment section that American’s love of fluffy toilet paper is a major cause of worldwide deforestation. The toilet paper industry consumes millions of trees harvested in North America and in Latin American countries, and most brands of tp even contain some percentage of trees from rare old-growth forests in Canada.

While toilet tissue can be made at similar cost from recycled material, it is the fiber taken from standing trees that help give it that plush feel, and most large manufacturers rely on them. James Malone, a spokesman for Georgia Pacific (the maker of Quilted Northern) claims that customers want soft, comfortable toilet paper and he does not believe it is possible to make soft toilet paper from recycled fiber.

Environmentalists are increasingly making toilet tissue manufacturers the targets of campaigns. On Monday, Greenpeace issued a national guide for American consumers that rates toilet tissue brands on their environmental soundness. Download the guide.

“No forest of any kind should be used to make toilet paper,” said Dr. Allen Hershkowitz, a senior scientist and waste expert with the Natural Resource Defense Council.

According to the New York Times: “In the United States, which is the largest market worldwide for toilet paper, tissue from 100 percent recycled fibers makes up less than 2 percent of sales for at-home use among conventional and premium brands. Most manufacturers use a combination of trees to make their products. According to RISI, an independent market analysis firm in Bedford, Mass., the pulp from one eucalyptus tree, a commonly used tree, produces as many as 1,000 rolls of toilet tissue. Americans use an average of 23.6 rolls per capita a year.

“Other countries are far less picky about toilet tissue. In many European nations, a rough sheet of paper is deemed sufficient. Other countries are also more willing to use toilet tissue made in part or exclusively from recycled paper.”

Click here to read the entire New York Times article.

Your green printer recommends making the switch to recycled toilet paper. Don’t let your home become a forest dispenser!

Wieler unveils residential project centered around organic farm

Friday, August 22nd, 2008

Chatham County developer Nathan Wieler has kicked off the marketing campaign for Harvest, a residential community that is centered around an organic farm situated on 213 acres of forest and farmland on the Haw River. The project takes the concept of Community-Supported Agriculture one step further, by putting it right in your back (or front) yard. There are 19 lots available for reservation ranging in size from 10-11.5 acres.

We love this project, and were impressed with the natural beauty of the land and the down-to-earth presentation organized by Nate and his awesome staff at the grand opening event on July 12. Nathan Wieler describes his unique project: “Harvest maintains a commitment to environmental protection, conservation of resources, and green design standards. The most sensitive areas of the property are protected by extensive buffers, large and well-configured lots, limited impervious areas, highly functional low impact design techniques, and connectivity of ecologically important areas. Green design standards will inform all community architectural designs, while diversity in design will enhance the residential character of the project. Water and energy conservation are just a part of this effort to make the project reflect sustainability at Harvest…”

The farm, which is to be run as a separate, for-profit company, is not supported by HOA dues. The idea is to create a self-sustaining enterprise that benefits the community without creating a financial burden on residents. There is a central barn that serves dual purpose as both a center for operations and a meeting place for the community. As an amenity, residents will receive a share of produce from the harvest. Should you have the pleasure of chatting with the folks involved in farm operations at Harvest, it will quickly become apparent that they are experienced in the business of organic farming and committed to making it a success. Harvest is the type of creative and sustainable development that we hope to see more of in Chatham County.

Read more from the website at:

Wieler contracted Raleigh’s green printer to produce the brochures and postcards to kick off the campaign. In keeping with the spirit of the development, all of the promotional material is produced to the highest green printing standard. 100% post-consumer waste recycled paper was used: 80# text for the brochure, 80# cover for the postcard. Soy inks were used throughout.

We just planted 295 trees!

Saturday, July 26th, 2008

Well, not exactly, but the Renewable Energy Credits we just purchased to offset our electricity usage for the rest of 2008 has the same effect. In an earlier post we talked about the Carbon Offset program we are participating in, and we wanted to share the comparisons outlined in our energy audit.

Your green printer uses approximately 105,200 kWh of electricity per year producing the fabulous eco-friendly printed materials our customers order. Our Impact Summary states that by offsetting this usage, we are helping to avoid up to 71,694 pounds (32.52 metric tons) of carbon dioxide emissions from being emitted into the atmosphere.

This action has an equivalent impact as:
Planting 295 trees, or
Not driving 73,157 miles, or
Taking 6 cars off the road for one year.

We especially like the planting of 295 trees comparison. I bet we don’t use that many trees worth of paper in our green printing program, since almost everything we print is on 100% post-consumer recycled paper. What virgin fiber we do consume is FSC-certified, so at least it is responsibly managed and harvested. It’s awesome that we can “virtually” plant trees to replace what we do use!

Keeping cool and saving energy

Wednesday, July 23rd, 2008

Here are some energy-saving tips to keep in mind while you try to stay cool this summer:

Make some shade. Add awnings, even temporary ones, over your windows. West-facing windows are the most important as they add more solar heat-gain in the summer. If your air conditioner is in a sunny spot, shade it with an awning or deck umbrella (make sure you do not cover it or restrict it’s air flow). Shading your A/C units can improve efficiency by 10% or more.

Close your blinds. Especially in the afternoon and especially on west-facing windows.

Use a fan. Fans cost very little to run and can make you feel cooler – up to 7 degrees. A low setting is just as effective as a high one, and uses less electricity.

Change your light bulbs! If you still burn incandescent bulbs, here’s another reason to switch to compact fluorescent or LED: incandescent bulbs give off a lot of heat – 75% more than a compact fluorescent. Changing all the bulbs in your house will definitely make your air conditioner run less often.

Install a programmable thermostat. Raising the temperature in your house while you are gone will save a lot of money and improve your carbon footprint.

Wear shorts and open-weave fabrics. Sound obvious? Drink small amounts of water all day long. Keeping well-hydrated will make your body’s natural cooling system more efficient.

Order green printing. OK, that probably won’t make you any cooler, but it will make you hipper while reducing your impact on the environment!

Have ideas you want to share? Leave your comments and we’ll post your suggestions.

Raleigh’s original green printer goes carbon neutral

Friday, July 18th, 2008

Barefoot Press, the original green printer in Raleigh, NC, has purchased enough renewable energy credits to offset all of its power consumption through the end of 2008. This move furthers the offset printing company’s mission to offer the best green printing option to consumers nation-wide.

The carbon-offset program is offered by Renewable Choice Energy in Boulder Colorado and is available to residential customers and green business leaders. Following a simple audit of Barefoot’s energy consumption, the organization prepared an analysis of how many REC’s needed to be purchased. The money from the sale of the credits will be used to fund projects that generate electricity in a carbon-neutral way, such as wind farms and solar installations around the world. The Renewable Choice Energy program is independently audited and is Green-E certified. For more on how it works, and to view a portfolio of supported projects, visit

Although the program represents an added overhead expense, owner Richard Kilby feels good about the decision. “We’re committed to every aspect of green printing and sustainable business practices. Our customers can now feel even better knowing that in addition to printing on recycled paper using soy based inks and water-miscible, low-VOC chemistry, the electricity used in the production of their marketing material is purchased from non-polluting sources. It’s crucial that we continually evaluate the way we do business, and to always seek new ways to mitigate our company’s impact on our fragile environment.”

Barefoot Press is located in the Triangle area of NC, which encompasses the towns of Raleigh, Durham, Chapel Hill, Apex, Garner and Cary. Printing plays a vital role in the economy of this growing region, which has been repeatedly recognized by Money Magazine as one of the top places in the country to live and do business.

Is a Prius the best environmental choice?

Tuesday, July 8th, 2008

Why is Toyota, a company that can make a car that gets 55 miles per gallon today, fighting a 35 mpg standard? In a pointed entry in The Huffington Post, blogger and Prius owner Laurie David writes about her disappointment with Toyota’s decision to lobby hard for reducing CAFE standards for automakers. She writes:
“Over the years I watched the Prius go from a weird nerdy car everyone thought you had to plug in to THE car to drive. Friends traded in their SUVs and Jaguars and soon the Prius was everywhere. We all reaped the benefits — customers enjoyed the gas savings, the earth enjoyed the lower carbon emissions, and Toyota enjoyed the limelight. The company deserved all the rewards it garnered for its vision and leadership. Yet now here comes Toyota, fighting to derail a sorely needed increase in fuel economy standards. Toyota’s current actions are unacceptable, depressing, and just plain morally wrong.”

The Natural resources Defense Council ( explains the situation this way:
For several years the Toyota Prius has been the car of choice among environmentally conscious consumers, and has helped add more than a touch of green to the company’s reputation. Toyota was miles ahead of other car companies when it introduced the Prius hybrid, which combines outstanding gas mileage with style and comfort — a feat that Big Auto insisted couldn’t be achieved. So Prius fans might be surprised to learn that Toyota is trying to move America backward on fuel economy.

Congress is negotiating an energy bill that could raise the fuel economy standard to 35 miles per gallon, a move that would save America 1.2 million barrels of oil each day by 2020 — more than we import from Saudi Arabia. But Toyota has joined forces with General Motors, Ford, Chrysler and other automakers in an attempt to derail what would be the first improvement in fuel economy standards in nearly 20 years.

Read more and follow the links to send a message to Toyota’s management at:

Greenpeace publishes site about green-washing

Friday, July 4th, 2008

Under the heading “Green Lies” in the latest bulletin from Greenpeace, the organization states: “These days, green is the new black. Corporations are falling all over themselves to demonstrate to current and potential customers that they are not only ecologically conscious, but also environmentally correct…” The article continues: “As companies increasingly seek to go green, or at least be seen as green, consumers, policymakers and journalists must be able to look beneath this green veneer, and hold corporations accountable for the impacts their core business decisions and investments are having on our planet.”

Green peace defines the term “green-wash” as “Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” It lists four ways that companies can employ green-washing techniques:

1. Dirty Business
Touting an environmental program or product, while the corporation’s product or core business is inherently polluting or unsustainable.
2. Ad Bluster
Using targeted advertising and public relations campaigns to exaggerate an environmental achievement in order to divert attention away from environmental problems or if it spends more money advertising an environmental achievement than actually doing it.
3. Political Spin
Advertising or speaking about corporate “green” commitments while lobbying against pending or current environmental laws and regulations.
4. It’s the Law, Stupid!
Advertising or branding a product with environmental achievements that are already required or mandated by existing laws.

At Greenpeace lists a few organizations it believes are marketing green without being green. We can think of more, including Toyota, which lobbies behind the scenes to reduce legislation for improved fuel economy in vehicles at the same time it enjoys huge success with the eco-friendly Prius (Source: Click Here).

Greenpeace encourages site visitors to report green-washing offenders. For more on this environmental non-profit, visit their main website at

Whole Foods Market in Raleigh to Auction Artist-Painted Rain Barrels

Tuesday, May 27th, 2008

On Friday, May 30 at 6:00 pm, Whole Foods Market in Raleigh is hosting a silent auction of painted rain barrels to raise money for a Local Farmers Emergency Fund.

9 artists were asked to create a dynamic visual impact on the surface of a 30 gallon rain barrel. This project will combine the talents of our local artists to raise money for Emergency Farm Assistance, such as drought relief and the hail storm that occurred on May 20th . The rain barrels will be auctioned off during a wine and cheese reception at the Whole Foods Market in Raleigh with live music performed by The Paul Bomar Trio.

Whole Foods Market is located at 3540 Wade Avenue in Raleigh.

Here’s a Sneak Peek!

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