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Posts Tagged ‘FSC-certified’

Carbonless forms for green printing

Saturday, February 16th, 2008

Glatfelter (the new Mead Carbonless) just announced that ALL their carbonless lines – Excel (offset line), Xcelerator (digital line) now have NatureSolv carbonless capsules on their sheets.

This is a biodegradable carbonless capsule made of soy, meaning the carbonless paper waste is now landfill friendly instead of the SAS310 solvent used in all other carbonless sheets that helps to preserve the sheet. They have also had this in their products for the last several months, so every sheet of carbonless you use from Glatfelter has the nautresolv capsule.

Also the Excel and Xcelerator will be FSC certified soon. You can read more about this at

Is FSC paper greener than recycled paper?

Monday, February 11th, 2008

We have had several people ask us which paper is best for green printing: paper that contains pulp sourced from FSC-certified virgin fiber or paper that is made from 100% post-consumer recycled fiber? Here are some pros and cons.

Paper that carries an FSC certification is brought to market with the representation that the source of the tree fiber that the paper is made from has been certified by an independent agency to be legal and harvested in a sustainable manner. This means that it comes from a managed tree plantation, or is selectively cut from old growth forests in a manner that allows the forest to stay healthy. It is, in any event, virgin fiber pulp sourced from trees.

In order for your green printer to place the FSC logo on FSC-certified paper, the printing company, as well as the mill, the logging company and the paper merchant, has been required to pay the Forest Stewardship Council for the right to use the logo. We have tried repeatedly to get accurate information, but so far have been unable to get a direct response from the Forest Stewardship Council about total costs. However, we believe that the cost is approximately $4000 for the initial “certification”, with an annual recurring membership cost of an additional $2000 per year.

Is FSC-certified paper better than recycled paper? We don’t think so. Unlike paper that is made from 100% post-consumer pulp, FSC-certified paper does not reduce landfill use or deforestation. The best choice for green printing is still recycled paper, soy inks and water-miscible solvents.

Here in the Triangle area of NC, which encompasses the towns of Raleigh, Durham, Chapel Hill, and Cary, printing companies that claim to be green number about 3. More are climbing on board all the time via FSC-certification. While this is an easy way to claim to be a “certified green printer,” we would argue that FSC-certification alone does not a green printer make. In fact, we know of no actual “green printer” certification process.

Because many large corporations are interested in protecting their brands by implementing a green marketing policy, they now require their printers to become FSC-certified. Naturally, some larger offset printing companies have gone that route. But in most cases this is all they have done to green up their act, and in fact have done so only to obtain new, or keep existing business.

If these printers have been selling the cheapest paper for years and have built their businesses on ecologically obnoxious business practices, they have created quite a large carbon footprint to overcome. We welcome everyone’s efforts and recent conversions to environmental stewardship, but hope that print buyers will support those companies that have lived the message, even when it wasn’t the easiest business strategy. These long-term green printers are likely more committed, more informed, have a more thorough understanding of the issues surrounding green printing, and can better guide their customers as they develop a green message of their own.

Our house coated paper is now 50% recycled!

Tuesday, January 8th, 2008

Barefoot Press is thrilled to offer a house line of coated paper with a higher percentage of recycled content! Without significantly impacting our costs, we now have a complete line of gloss and dull coated paper that contains 50% total recycled content, including 30% post-consumer fiber and 20% preconsumer recycled fiber, with the remainder of it’s pulp being sourced from FSC-certified forests. It is a bright white sheet with a nice smooth surface that is perfect for offset printing using our line of soy inks. We stock it in all the common text and cover weights.

So from now on, unless you specify otherwise, your coated sheet projects will automatically be quoted on this recycled paper. This move is further evidence of our commitment to offer the most complete green printing program in the country. Printing your material on this eco-friendly recycled paper shows your concern for the environment, and furthers your own green marketing efforts.

Dwell Magazine using virgin fiber paper?

Sunday, January 6th, 2008

Dwell, a champion of green design in architecture and a magazine that we, as designers, enjoy reading, is apparantly “starting to think about recycled paper.” This from Christine Parton, a reader who wrote to the magazine from British Columbia, as published in the February 2008 issue:

“I am happy to note that you are starting to think about recycled paper. I have hesitated to buy any previous issues despite my interest in sustainable building… and hope that in the future you are able to move to 100% post-consumer recycled paper. I know other publications are using it without compromising quality.”

Why would a publication that is such an obvious candidate for green printing use anything but recycled, or, at a minimum, FSC-certified paper? We have no idea. Considering the magazine’s mission, we can’t believe this is an oversight. There are plenty of eco-friendly printing and paper options for Dwell to choose from.

Christine goes on to write: “I am hesitating buying a subscription until your magazine has a higher recycled content…” Write them yourself, and let them know you agree:

A tour of the magazine’s credit pages offered no production information.

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