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Posts Tagged ‘activism’

Soft toilet paper is dispensing old-growth forests.

Thursday, February 26th, 2009

The New York Times today reported in their Environment section that American’s love of fluffy toilet paper is a major cause of worldwide deforestation. The toilet paper industry consumes millions of trees harvested in North America and in Latin American countries, and most brands of tp even contain some percentage of trees from rare old-growth forests in Canada.

While toilet tissue can be made at similar cost from recycled material, it is the fiber taken from standing trees that help give it that plush feel, and most large manufacturers rely on them. James Malone, a spokesman for Georgia Pacific (the maker of Quilted Northern) claims that customers want soft, comfortable toilet paper and he does not believe it is possible to make soft toilet paper from recycled fiber.

Environmentalists are increasingly making toilet tissue manufacturers the targets of campaigns. On Monday, Greenpeace issued a national guide for American consumers that rates toilet tissue brands on their environmental soundness. Download the guide.

“No forest of any kind should be used to make toilet paper,” said Dr. Allen Hershkowitz, a senior scientist and waste expert with the Natural Resource Defense Council.

According to the New York Times: “In the United States, which is the largest market worldwide for toilet paper, tissue from 100 percent recycled fibers makes up less than 2 percent of sales for at-home use among conventional and premium brands. Most manufacturers use a combination of trees to make their products. According to RISI, an independent market analysis firm in Bedford, Mass., the pulp from one eucalyptus tree, a commonly used tree, produces as many as 1,000 rolls of toilet tissue. Americans use an average of 23.6 rolls per capita a year.

“Other countries are far less picky about toilet tissue. In many European nations, a rough sheet of paper is deemed sufficient. Other countries are also more willing to use toilet tissue made in part or exclusively from recycled paper.”

Click here to read the entire New York Times article.

Your green printer recommends making the switch to recycled toilet paper. Don’t let your home become a forest dispenser!

NRDC now using 100% post-consumer paper

Thursday, January 3rd, 2008

We support the efforts of the National Resources Defense Council, and feel that they are one of the most effective organizations out there working towards a greener planet. We were surprised to notice that some of the material included in a fund-raising mailing was on paper that was only 30% post-consumer recycled, so we emailed them to ask why. This was their response:

Thanks for contacting NRDC and I apologize for the delay in responding.
In the past the paper quality for 100% recycled content was not good
enough or cost effective enough to print large quantities, but the
technology has changed and we have started printing all new supplies on
100% recycled like invitations and cards, and will move to 100% recycled
content once our current supplies are used up.

Thanks for letting us know which issues are most important to you, and
for your support as a Member of NRDC.

(signed) NRDC Membership

While we do not do any printing for the NRDC, we would like to thank them for taking steps to support green printing in their fund-raising efforts. Give them your support at

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