Rose Waring, owner of Rosie’s Plate, a kitchen specializing in healthy food for special diets, has chosen a Scion XB for her eco-friendly delivery vehicle. “We thought about a van, but the gas consumption was a big negative. We needed a lot of room, so a hybrid wasn’t a great fit. We settled on the XB for it’s great gas mileage, fun-to-drive factor, and the large amount of space in which to place graphics on the car.”
Rosie’s Plate has been pleased with the green printing materials they have produced at Barefoot Press, so when the talk turned to wrapping the Scion, the company once again chose Raleigh’s original green printer. Barefoot offers printed graphics and cut vinyl lettering, neither of which can be considered “green”. Because the graphics must withstand the harshest weather and still look new, vinyl is the best choice for durability. “Printed graphics will fade and tend to peel after a couple of years, so if a customer is interested in permanence, we design a car to use cut vinyl letters exlusively,” says company President Richard Kilby. Also, we tend to use less material that way, and no ink is used, so the carbon footprint is smaller.” The vinyl lettering has a life of 5-10 years.
Rosie’s Scion XB looks awesome with it’s new suit of graphics, and because it was designed to look like a “wrap” it attracts attention wherever it goes. All of Rosie’s Plate’s printed materials utilize the high post-consumer waste recycled papers and soy inks that are standard at Barefoot Press. Check out Rosie’s menu at www.rosiesplate.com.