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Archive for May, 2008

Whole Foods Market in Raleigh to Auction Artist-Painted Rain Barrels

Tuesday, May 27th, 2008

On Friday, May 30 at 6:00 pm, Whole Foods Market in Raleigh is hosting a silent auction of painted rain barrels to raise money for a Local Farmers Emergency Fund.

9 artists were asked to create a dynamic visual impact on the surface of a 30 gallon rain barrel. This project will combine the talents of our local artists to raise money for Emergency Farm Assistance, such as drought relief and the hail storm that occurred on May 20th . The rain barrels will be auctioned off during a wine and cheese reception at the Whole Foods Market in Raleigh with live music performed by The Paul Bomar Trio.

Whole Foods Market is located at 3540 Wade Avenue in Raleigh.

Here’s a Sneak Peek!

Recycled logos explained

Wednesday, May 21st, 2008

We get a lot of questions about use of the recycled/recycling logo, so your green printer thought it would be a good use of space to explain the various logos and what they actually mean. The mobius loop is the international symbol of recycling that consists of three chasing arrows, twisted to form a triangle. It can widely be seen on bins, drink cans, bottles, and of course paper products.

First, a little history: 34 years ago, a US paperboard company (CCA) wanted a symbol to promote their recycled content. Gary Anderson, a graphic arts student from UCLA, won their design contest for his 3 chasing arrows. His inspiration was a design known as the Mobius strip, devised by a mathematician of the same name, which illustrates a surface that has only 1 side and no end. CCA’s William Lloyd later revised the logo. The plastics industry has added numbers inside the logo to designate the type of plastic used in production of products such as toys and drink bottles. There are currently three predominate versions of the logo used in green printing.

If the recycling logo is displayed on a dark background, it means that the product is manufactured by using recycled materials. It also guarantees that the product is made from 100 percent post-consumer waste (waste generated from households, commercial and institutional facilities, with no further propose).

 

A recycling logo which has a percentage sign (%) inside the mobius loop, denotes that the product is made up of the indicated percentage of recycled material. For instance, if the symbol surrounds type that reads 50%, the product claims to contain 50% recycled material.

 

The recycling logo that appears on a light background signifies that the entire product is “recyclable”. We are told that this version of the recycling logo was also intended to claim that at least 33% of the population in the distribution area has easy access to collection and drop-off facilities to recycle the product, but we suspect that this requirement is widely ignored by manufacturers. FYI, virtually all paper is recyclable, so this is a pretty weak claim for green printing. You should maintain a healthy skepticism of "green" companies that print on "recyclable" paper.

We hope that this clarifies the proper usage of the logos. We have vector versions of all versions of the logo available for our customers use – just request them from support@barefootpress.com and we’ll send them to you. If you are participating in our green printing program, our green rhino symbol will indicate both the recycled content and the use of soy inks in your project.

Full Scale Architecture prints greenest business cards ever

Tuesday, May 13th, 2008

Scott Kyle, Principal at Full Scale Architecture in Richmond, VA, contacted us with an unusual idea: he wanted to print business cards in the greenest possible way. Being a letterpress printer himself, he wished to employ our antique Chandler-Price in the process. Taking the idea of recycled paper to the next level, Scott saved up chipboard packaging cartons for months and sent them to us, all neatly trimmed down to 8×10 sheets. Some of them were cereal boxes, some from toys and ice cream pops. Our personal favorite was a PBR carton!

Scott designed a two color card that was printed in cyan with a very dark blue soy ink overprint for the type. We printed them on the back of the carton paper and round-cornered them. The result, we think, is a striking marketing piece that shouts green printing in a way most projects can’t. Check out the pic below, and look for them on our portfolio page coming soon.

Green Printing

Thanks to Scott for helping us challenge convention and create special identity materials. This is the kind of job that makes being a green printer fun! Check out Scott’s architectural work at www.fullscalearchitecture.com.

Barefoot Press turns 21.

Saturday, May 10th, 2008

On March 3rd, 2008, Raleigh’s original green printer turned 21. We were so busy we forgot to celebrate! Thanks to all of our loyal customers who have helped us reach this milestone in our company’s history! Obviously, we can’t be successful unless you are successful.

Please remember that green printing is an integral part of your sustainable marketing initiative. It’s worth the effort, and your customers will appreciate that you are setting an example. Recycled paper, vegetable-based and soy inks, and low VOC, water-miscible solvents are all part of the finished product when you order from us, so let people know it! Together we can make a difference.

Triangle Land Conservancy Jamboree

Friday, May 9th, 2008

One of our favorite local environmental groups is Triangle Land Conservancy. The organization pro-actively preserves forestland and natural space by buying it and placing it in a conservation trust. They have made a strong commitment to green printing by printing all of their promotional material on high post consumer waste content recycled papers using soy inks.

The organization is holding a fund-raising and awareness event June 21st from 3-7pm. This is from their newsletter:
Didn’t make it to TLC’s 25th Anniversary Gala? Here’s your chance to celebrate TLC’s 25th Anniversary, no tux necessary. Join your fellow TLC members at the Irvin Farm (Jones Ferry Road, Orange County), a 269-acre mix of farmland and forest donated to TLC by the late Elinor and J. Logan Irvin. Enjoy a BBQ dinner (vegetarian options), music by The Bluegrass Experience, guided hikes, catch-and-release fishing, REI’s “PEAK” program for kids and lawn games.

Advance tickets are $10 per person (kids under 12 free); tickets at the door are $15. Get your tickets now online at greenjamboree.org!

This sounds like a lot of fun for adults and kids alike. Check out the Triangle Land Conservancy at www.tlc-nc.org.

Boycott Exxon/Mobil

Friday, May 2nd, 2008

Exxon/Mobil has arguably the worst environmental record of any of the big oil companies. Remember the Valdez disaster? To date, the company has spent more money on PR regarding the incident than it has spent on the actual cleanup itself. The effects of that one spill are clearly evident in Alaska still.

Why are we bringing up this old news?

Your green printer received this mass email from a couple of sources, and while we are no fan of junk email and usually don’t put much stock in this kind of thing, we thought this campaign had merit for more than just the reason stated.

Here is an excerpt from the email:

This makes MUCH MORE SENSE than the ‘don’t buy gas on a certain day’ campaign that was going around last April or May! It’s worth your consideration.

We are being told we should expect to pay $4.00 a gallon by next summer and it might go higher! Want gasoline prices to come down? We need to take some intelligent, united action.

Here’s the idea: For the rest of this year, DON’T purchase ANY gasoline from the two biggest companies (which now are one), EXXON and MOBIL. If they are not selling any gas, they will be inclined to reduce their prices. If they reduce their prices, the other companies will have to follow suit.

The real reason gas prices are so high has nothing to do with supply of crude. The gas companies would love for you to believe that, because it justifies their obsession with drilling in Alaska and everywhere else that’s been off limits to them. Industry propaganda also blames the “Arabs” for jacking up the price of crude, using racism to deflect criticism and obfuscate this fact: the real reason we are paying so much to gas up our cars is simple greed.

The past decade has seen unchecked consolidation in the gasoline industry; Exxon/Mobil and BP/Amoco being the most visible. With every merger, the companies shut down refineries. It is this lack of refining capacity that has pushed gas prices through the roof. This was done by design, for the express purpose of driving up prices. And don’t hold your breath for this government to step in and bring consumers any relief.

These companies are making obscene profits, as CNN Money reported yesterday: Record oil prices netted Exxon Mobil a $10.89 billion profit in the first three months of the year, sharply higher than a year earlier… The profit was enough to be the second-highest U.S. corporate profit on record, falling just short of the record $11.66 billion Exxon Mobil earned in the prior quarter. The profit in that quarter came to $1,385 a second

There are lots of great reasons to boycott Exxon/Mobil. There are plenty of other gas stations around to buy gas from – and most of them offer lower prices… Hit Exxon/Mobil in their wallet like they’ve been hitting you in yours. They deserve it.

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