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Archive for March, 2008

The Splinter Group wins again at Addy Awards

Tuesday, March 18th, 2008

The Splinter Group, a Triangle area marketing firm based in Carrboro, NC, have won more Addy awards this year. The entries that won include a Bronze award for stationery design for CKS Custom Kitchen and Design, and a Gold for agency self promotion for their own die-cut letterhead, business cards and envelopes. Both of these awards were for work that was printed at Barefoot Press, and are excellent examples of green printing on recycled papers using soy inks.

In addition, the agency collected two Golds this year in the Packaging category for work they did for Counter Culture Coffee in Durham, NC. The Splinter Group redesigned their coffee bags, which became the centerpiece of a promotion that was shipped to grocers in a wooden crate filled with coffee and marketing collateral.

The Addy Awards are sponsored annually by the AAF Raleigh-Durham, the American Advertising Federation Raleigh-Durham Chapter, to honor the finest work by agencies in the Raleigh, Durham, Chapel Hill and Cary, NC, and surrounding areas. These awards were presented at a ceremony held Feb. 29 in Durham at Bay 7 of the American Tobacco Campus in Durham, NC.

Past awards won by The Splinter Group include:
Collateral/Stationery for Barefoot Press — Gold
Collateral/Stationery for Cognito — Silver
Collateral/Stationery for York Wilson Photography — Silver
Collateral/Stationery for Lineberry & Co. — Bronze
Collateral/Stationery for The Splinter Group — Bronze
Collateral/Stationery for Scientific Properties — Gold
Direct Marketing Campaign for Barefoot Press — Gold

Each of these entries was printed at Barefoot Press on recycled papers using soy inks and water-miscible solvents. The Splinter Group is a long-standing supporter of green printing. We’re proud of them, and humbled to be a small part of their success! To see more examples of their fine work, visit www.thesplintergroup.net. For more on the Addy Awards, visit www.aaf-rdu.org.

Another point about the Pepsi situation…

Monday, March 10th, 2008

…and then I’ll shut up. Maybe.

When Pepsi spokespeople say they are using “only 1%” of the water from Falls Lake, is that 1% when it is full? I’d bet 400,000 gallons a day is more than one percent when it looks like a dry riverbed…

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