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Digital green printing now available

December 14th, 2011

Digital green printing has finally arrived at Barefoot Press with the installation of two high-speed Xerox digital printing “presses.” We have 100% post-consumer recycled paper available in both uncoated and satin finishes for the digital press. Xerox tells us that the dry inks in the machine are “organically grown” and completely non-toxic.

We have completed many projects on our new equipment so far, including a 24 page saddle-stitched newsletter, variable data mailings, short run business card orders, a set of 15 different art reproductions, and a small perfect bound book. We are also printing multi-part carbonless forms and menus for our clients.

The digital print pricing is economical and the turnaround times are fast. We have calibrated the printers so that the color matches our offset press, and you can see exactly what you are getting on the very first copy, so there are no surprises. The digital presses handle heavy card stock up to 18 point, and can print a 13″x19″ flat sheet.

Please contact us to discuss your digital printing needs.

Whale Wars Map

November 16th, 2011

Green Printing

When Sea Shepherd Conservation Society, the organization behind Animal Planet’s hit TV show Whale Wars, wanted to use green printing methods to produce an eco-friendly, large-format wall map, we were thrilled to be asked to help. The challenge was to produce a frame-able work of art that depicts the areas of the world in which campaigns have taken place to save endangered species. The resulting poster depicts Sea Shepherd vessels and helicopters, as well as information about the organization’s various campaigns and the animals they rescue. It is printed in full color on paper that is certified by the Forest Stewardship Council (FSC) to have been sustainably manufactured with tree fiber harvested from well-managed forests. The poster measures 48×30, and is available either with or without lamination on their website. To purchase the map, visit their online store. To read more about their important work: www.seashepherd.org.

Green Printing Deserves Eco-friendly Binding

September 26th, 2011

What is the most eco-friendly binding method for your green printing project? There are several ways to bind a book or booklet, and your green printer can produce most of them in-house. Perfect binding, otherwise known as paperback book binding, involves gluing the pages into a book block and then wrapping a pre-scored paper cover around the pages. Case binding for creating a hardback book is similar, except that the cover is made by wrapping a pre-printed sheet around cover and spine boards prior to binding. Wire “spiral” or “twin-loop” binding can also be accomplished with plastic, but because we try to avoid the use of plastic in our operation, this is not one of the services we offer. The most common binding method for smaller publications is saddle-stitching, which is accomplished by creating staples from a roll of unfinished wire.

So which is the best binding for your earth-friendly publication? Taking plastic coil out of the picture, it’s pretty much a toss-up, depending mainly on the intended purpose of the book. Perfect binding uses only non-toxic glue to make a book. Case binding involves the use of boards which are made from heavy, recycled, unbleached chipboard. While many people do like to laminate their hardback covers, this does protect the books for a lifetime with proper care. Saddle-binding uses a minimum of material – about 2 inches of unfinished 24 gauge wire. The wire twin-loop method uses the most material of all the binding methods, but the wire is partially recycled, and there is no coating on it. This is a great way to bind a journal or any book that needs to stay perfectly flat when open.

Print your book, newsletter or magazine on 100% post-consumer recycled paper with either soy inks, or our organic, non-toxic digital ink, then pick the binding method that best suits the intended use of the project. Barefoot Press will handle the job from start to finish under one roof, assuring that the product meets our high standards for both production quality and low environmental impact.

Eco-Friendly Promotional Products Line

August 13th, 2011

We regularly field inquiries from our green printing customers about where to find eco-friendly, domestically produced ad specialty and promotional products. In response, your green printer has joined a distributor network for promotional advertising products in order to expand our resources and serve our clients better.

We now have access to a seemingly endless supply of products, from coffee mugs to koozies, flashdrives to mouse pads, reusable grocery bags to seeded business cards, pens, pencils and so much more. We can have your logo imprinted on items ranging from inexpensive giveaways to fancy corporate gifts.

Of course our main focus is on green promotional products. Sourcing these products is often challenging, but there are many good options out there. We are currently researching items that are domestically produced or union-made, contain some percentage of recycled material, and/or are biodegradable, and we’ll maintain a database of these products so that we can show you the best eco-friendly options. Soon we will begin to feature them at our online store under the “Go Greener” tab.

Whether you are planning an event or just getting ready to replenish your existing supply, please give us a call so that we can show you what we have to offer.

Green printer wins BEST PRINTING at 2010 PICA Awards

May 2nd, 2011

NEWS RELEASE

Green printing pioneer Barefoot Press of Raleigh won the Best Printing award from the industry association for North and South Carolina for its work on the songbook of the Grammy Award-winning old-time string band, the Carolina Chocolate Drops. The award was announced in April by PICA (the Printing Industries of the Carolinas). Barefoot Press also won the Best of Category Award for Environmentally Sound Materials.

The songbook is an artful compilation of photos, text and songs by the Durham group, one of the few remaining black string bands. It’s album, “Genuine Negro Jig,” won the Grammy Award for Best Traditional Folk Album in 2010. The band has appeared on “Prairie Home Companion,” in the movie “The Debaters” and at a number of music festivals. It has released five CDs.

The songbook was printed on 100 percent post-consumer recycled, chlorine-free paper with soy inks. Wire bound, the pages are printed to look like parchment.

Barefoot Press has built a reputation over its 24 years of operation for its extensive use of green printing materials and equipment.

The Best Printing award was sponsored by BW Wilson Paper Co. “We’ve got to hand it to Barefoot Press,” company spokesman Ed Hurst said. “This company entered only one project in the 2010 awards, and they really knocked it out of the park!”

Barefoot Press owner, Richard Kilby, said BW Wilson Paper Co. has been “proactive in stocking recycled papers and working with us to bring eco-friendly paper options to our customers.”

Using eco-friendly printing methods for this project resulted in the following environmental savings: 6.75 trees, 2,885 gallons of water, 319.24 pounds of solid waste,
547.44 pounds of greenhouse gases and
4,806.40 BTUs of energy.

The book’s designer was Jamie Easler. The client was Katherine Walton Represents.
 

Happy Earth Day!

April 21st, 2011

Your green printer reminds you that Friday April 22 is Earth Day. We appreciate all you do for a healthier planet. In recognition of your commitment, all orders placed on our website through this weekend will ship for free. Click the “order online” link on our home page to shop our green printing website. Thanks again for all of your support.

Barefoot Press wins top award for eco-friendly printing

March 1st, 2011

Barefoot Press has again been recognized for top quality green printing at the 2010 PICA awards with a Best of Category for the Carolina Chocolate Drops Songbook. Printed on 100% post-consumer, chlorine-free paper using soy inks and our waste-water free, eco-friendly plates, the wire-bound book was recognized for overall print quality. Designed by Jamie Easler, the project features many rich, colorful photographs of the band along with sheet music and lyrics.

The PICA awards are sponsored by the Printing Industries of the Carolinas. The program looks at entries from printers all over North Carolina and South Carolina. Barefoot Press has won many awards in past years, including an overall Best Small Press Printing award sponsored by Mac Papers. This top sponsored award was for a CD package that was also printed on unbleached 100% pcw recycled paper.

The Carolina Chocolate Drops songbook can be purchased on the band’s website at www.carolinachocolatedrops.com.

Green Printing Open House invitation featured on CSA website

February 10th, 2011

Charles S. Anderson has featured some work his firm did for Barefoot Press and French Paper Co. on the agency’s redesigned website. Our open house invitation is featured among other favorite projects for the likes of Urban Outfitters, Turner Classic Movies, and Fossil Watches.

The project, tagged “Barbeque Invitation,” is described on the site:

“French Paper Company was asked to host a beer and BBQ party with paper distributors Lindenmeyr Monroe and Barefoot Press in Raleigh, North Carolina.

“Due to the effective branding we’ve created for French, CSA Design is often asked by independent distributors to create posters for regional events that involve and promote the paper company. In this case, the event was a major success (well, maybe not so much for the pig).”

The invitation was printed in full color plus multiple PMS soy ink spot colors on French Dur-O-Tone Butcher white 80# text recycled paper. Check it out at www.csadesign.com.

Ordering green printing online is now easier than ever!

February 2nd, 2011

Barefoot Press has launched an online ordering site at www.originalgreenprinter.com. Designed as a “no-compromise” green printing resource, our online store offers no digital color copies – only genuine soy ink offset printing, and no glossy paper, as all products are offered on nothing less than 100% recycled papers. A complete range of green marketing materials is clearly presented with an easy-to-order process, secure online payment through Google checkout and fast file upload to our FTP.

Now, ordering eco-friendly business cards is easy and affordable. Printed on our 100% post-consumer recycled, chlorine-free uncoated paper, these business cards are as green as you can get. Also available are recycled brochures, eco-friendly postcards, and green stationery including letterhead and envelopes. Awesome recycled posters and flyers are offered at excellent prices. For the first 100 customers, shipping is free anywhere in the lower 48 states.

Link from our main website, or log on directly at www.originalgreenprinter.com. More green printing products will be added soon, so check back if you don’t see what you are looking for. Meanwhile, remember that we can help with any project through our custom quote link. We appreciate your support, and look forward to your feedback.

Corporations took our handouts, but they aren’t creating jobs

October 20th, 2010

Milton Hershey’s original chocolate factory in Hershey, PA is closing, and 500 workers will be laid off. The plant will be relocated outside of town, in a new facility designed to house more automated equipment. Hershey says it must make the move in order to compete with global giants in the industry. The company had intended to leave PA altogether, but the union conceded the 500 jobs in order to save the remaining 600.

When Milton founded the company in 1903, his dream was to create a “worker’s paradise.” The town grew up around the plant, and Hershey was a benefactor, building facilities such as a theater, low-rent housing and cheap public transportation… even a water park for his employees. The plant was designed around the concept of worker comfort and included amenities virtually unheard of at the time. What an odd thing for a business to do! Hershey wanted to create jobs, and good ones at that. He wanted to contribute to the growth and security of his country.

I have not found an instance in the folklore in which Milton Hershey mentions profits, or “shareholder returns” as a motivating factor in his decision to launch his ambitious endeavor.

When I started Barefoot Press in 1987, there were three main things that motivated me. I wanted to explore the craft of printing. I wanted to see what I was capable of building on my own, with no money – only a notion that green printing should and could be done using recycled papers so that we could slow the depressing deforestation of our old-growth forests. And I wanted to create a handful of good, local jobs and see if it was really possible to design a workplace that employees would enjoy coming to in the morning. I didn’t know if I could make a profit, and quite frankly that goal wasn’t at the top of my list. Naive at the age of 22, I believed that if you strive to do something that is inherently the right thing to do, the money follows.

In 1987, entrepeneurs regularly mentioned a desire to create jobs as a personal motivator. There actually was, as unlikely as it seems today, a feeling of responsibility ingrained in the business community – a notion that it was our obligation and privilege to return something to the community we grew up in, to actually contribute to the growth and positive development of American society. It’s amazing to me that today, only 24 years later, you never hear “job creation” mentioned as a guiding corporate principal.

It strikes me in this era of off-shoring jobs and reducing worker pay that the myopic pursuit of profit is a big part of the problem our country faces. We seek to reduce taxes and shrink the size of government while simultaneously bemoaning our 10%+ unemployment level, never making the connection that government is our largest jobs program. We drool over a good corporate earnings report hoping to salvage some of our 401k investments, forgetting that those profits are driven by a shrinking domestic payroll and cheap overseas labor. Full employment is the key to a healthy economy, and the reality that CEOs are actually rewarded for draining our jobs with multi-million dollar bonuses is insane.

The consequence of making “quarterly shareholder return” the guiding principal of business is a steady race to the bottom for the USA. Layoffs and downsizing lead to home foreclosures, which lead to plummeting property values, which lead to reduced consumer spending, which leads to price pressure that leads to demand for cheap foreign goods, which leads to factories closing and moving offshore, which leads to layoffs and unemployment, which leads to more home foreclosures… and downward we go, like water swirling down a toilet drain. The perpetrators of this scam on the American public are now filthy rich, beyond the average person’s wildest imagination, but it’s a one-way ticket for our great nation.

A new, healthy economy must be built from the ground up by ordinary Americans, employing their neighbors and giving back to the community. As alluring as cheap prices are, we must face the unavoidable fact that earning money here only to send it overseas through the consumption of cheap Asian products is a suicidal practice. Economics, like politics, work best at the smallest levels. Vampire corporations will keep right on sucking the life out of our economy as long as we are willing to help them do it.

Responding to pressure from a global market may have forced Hershey to automate and cut 500 jobs, but the company made the right choice to stay in Pennsylvania. Americans will have to put Americans back to work and support American companies in order to save America.

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